My DearCopenhagen

Our story

My Dear Copenhagen began in October 2021 as a love letter to the city we call home. We’re Marie and Lily, and what started as a simple Instagram account about Copenhagen quickly grew into something much bigger, a close-knit, engaged community of over 100,000 people who share our love for this city and the stories it holds.

In 2022, we felt ready to take My Dear Copenhagen beyond the screen. We began offering personalized Copenhagen tours, creating tailor-made experiences for visitors, expats, and locals who want to discover the city through local eyes.

That same year, we turned our passion and experience into a business. Using our background in social media, content creation, and Instagram growth, we started helping local Copenhagen businesses—from restaurants and cafés to museums and creative spaces, grow their visibility through authentic, place-rooted storytelling on Instagram.

Today, My Dear Copenhagen is both a city guide and a creative studio. We connect people to Copenhagen through stories, tastes, and hidden corners – online and in real life.

And the story continues…